Oh Em Jay.

Oh Em Jay's brief was simple. Make the work stop the scroll. We came back with a question instead. What if the jewellery shared the frame with something the feed would not expect?

Live animals as still life partners. Turtles for the slow shots, chickens for the eccentric ones, both photographed in studio under controlled conditions. The product reads. The animal reads. The frame becomes memorable in a feed that mostly forgets jewellery photography ten seconds after seeing it.

Studio sets with an animal handler on hand, breaks every fifteen minutes, soft lighting that worked for both the pieces and the live talent. Patience, mostly.

Oh Em Jay's social channels as the primary surface. The work travelled by repost and screenshot from there.