Daoud Tycoons.

Daoud Tycoons makes tailored suits. Most menswear campaigns put a model in front of a flat background. We pulled in working sport figures and styled the whole campaign around the discipline they carry off the field. Same focus, different uniform.

We designed a custom logo and editorial system specifically for PURSUIT, separate from the parent Daoud Tycoons brand. The campaign got to live as its own thing on the feed and in the room. That kind of campaign identity work is rare on a fashion drop and it is the part that made the work stick.

Editorial first. Studio sets, environmental portraits, a magazine grade approach to lighting and styling. We treated each subject the way a feature writer would frame them. The portraits do the talking, the suits live around the people.

Social first. Multi week rollout across Daoud Tycoons' channels, with the PURSUIT identity carrying the campaign's distinctive visual signature.

PURSUIT drove a clear sales lift for Daoud Tycoons and pulled the brand into a register tailoring brands in the region had not used before. The campaign reads like editorial because it is, and that is what made it sit differently in the feed.