Ted Baker.

Ted Baker needed a working library for its social grid. Not a campaign reveal, not a seasonal lookbook. A clean set of frames that could carry the brand through a period of regular posting.

The collection's tailoring did the work. We shot tight, real light, real environments. Modern fashion social grammar, restrained, focused on the styling rather than the set.

Single day shoot. We moved through the collection in order, kept the styling team rotating between looks, finished on schedule.

Ted Baker's regional social channels.