BOSS.

After the Jordan Tennis Federation campaign, BOSS asked what was next. Autostrad is a known cultural quantity in the region. We brought the band to BOSS, structured the partnership, and built the visual rollout.

A cultural partnership rather than a celebrity endorsement. Autostrad in BOSS tailoring, but the campaign celebrated the band, not the brand. The brand benefits from cultural credit, the band benefits from a high quality visual library.

Studio and environmental portraits of the band, styled in BOSS. Same editorial register as the Tennis Federation work. Specific to the people in the frame.

Across BOSS' regional social channels and Autostrad's own audience. The crossover delivered both sides what they needed.