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Food photography · Amman

Amman Rotana.

Gusto menu library

Amman Rotana · Gusto menu library
Production notes below
Client
Amman Rotana
Project
Food photography
Location
Amman

A new menu library for Gusto, Amman Rotana's Italian dining outlet, built in a single day for the hotel's social channels.

01

The brief

Amman Rotana refreshes its outlets' menus on a regular cycle. Gusto is the Italian dining room, and the new menu needed a fresh library that fit the existing social grid. We are the retainer team, so the brief was a familiar one. Capture the dishes, match the tone, ship the deck.

Amman Rotana · The brief

02

The look

Daylight where the room allowed it, supplemented with soft fill. Tight on the plates, with the table dressed minimally so the focus stayed on what the kitchen team put down. Pasta, glassware, citrus, board service. Standard Italian dining vocabulary, restrained styling.

Amman Rotana · The look

03

The day

One day on the floor. Kitchen team plated in batches, we shot in order, the floor manager kept the space clear so nothing on set read like a restaurant in mid service.

Amman Rotana · The day

04

Where it ran

Amman Rotana's social grid for Gusto. Quiet but consistent. The point of a retainer is the cumulative discipline, not any single asset.

Amman Rotana · Where it ran
Amman Rotana closer 1
Amman Rotana closer 2