By I.

By I asked for a library it could roll out across catalogue, social, and retail collateral. The pieces are considered, well made, and priced accordingly. The photography needed to match.

Daylight where we could get it, soft fill where we could not. Clean backgrounds, very little styling around the pieces themselves. Each frame designed to read at full bleed in a print catalogue and on a phone screen.

Studio set built around the largest piece, smaller items rotated through the same lighting setup. Single day shoot, full library captured.

Across By I's catalogue, retail collateral, and social grid.