BOSS.

BOSS sits in the global tennis sponsorship landscape. Locally, the Jordan Tennis Federation had a young, photogenic roster and very little visual infrastructure. We saw the gap, brought the two together, and built the brief. A partnership that gave BOSS local relevance and gave the Federation campaign quality visuals.

We treated this as an originator brief, not a service one. Mafak handled the deal structure, the creative direction, the talent pairing, the locations, and the production. The clients were BOSS and the Federation, but the campaign was something we brought to both of them.

Players in BOSS tailoring, photographed in environments that read as Jordan rather than generic studio. The point of the partnership was the local specificity. The visual language carries that.

Social led campaign, deployed across BOSS' regional channels and the Federation's. Designed to live well on the feed and in any press picked up by the partnership.