Journal
Notes.
The studio writes. Short essays, working notes, and field reports from a production house in Amman. No SEO bait, no thought leadership template.
01
How to brief a production studio.
Five things every brief must answer, the things to leave out, and how a brief becomes a treatment.
8 min read →
02
What a treatment is, and why it matters.
The single document that turns a brief into a plan. Anatomy, length, and how it becomes a contract.
7 min read →
03
Brand film vs TVC vs branded content.
Three formats that get confused for each other. What each one is for, what each one costs, and how to pick.
6 min read →
04
How a production retainer works.
What a retainer covers, three shapes Mafak runs, and when you do not want one.
7 min read →
05
What a real budget looks like.
Why naming a number up front saves both sides three rounds of estimating, and how to scope honestly.
6 min read →
06
Hospitality marketing on a brand grid.
What it takes to make a hotel or restaurant look like a destination on social media, not just a booking page.
7 min read →
07
The brand film process, from brief to delivery.
How a brand film actually gets made. Six phases, what each one produces, and where most projects go wrong.
8 min read →
08
The case for editorial in the social grid.
Why magazine-style social outperforms catalog-style social, for the brands that can hold the line.
7 min read →
09
Production that pays attention.
Why the tagline is the brief.
4 min read →
10
Small bench, full ownership.
How a studio of ten ships work that competes with a studio of sixty.
5 min read →
11
What a good brief looks like.
A short note for clients about to commission their first piece of production.
6 min read →