01
The concept
Director Mutaz Jankot's treatment framed the video as a story about a man caught between memory and dream. Two lovers, once deeply connected, torn apart at a pivotal moment when he chose silence over the truth. She runs and never comes back. He's left wandering, tormented by flashes of HER, asking whether he is still dreaming. Wadi Rum was chosen because the desert's vastness mirrors the protagonist's emotional vastness. That visual metaphor is the entire video.


02
The look
The treatment specified the entire video would be shot handheld on super speed T1.5 lenses, then graded in post to emulate 35mm film. Mike Hakim does not lip sync in the cut. He is the emotional core of the story, the song is the soundtrack. The brief was sexy, stylish, and bold, with moments that fall into a dreamlike register so the line between reality and fantasy keeps blurring.

03
Crew and rig
The unit was twenty people. Camera ran on a Sony FX body with the T1.5 super speeds, on a shoulder mount across both days to keep the handheld feel consistent. Two Mafak Media branded SUVs carried camera, lighting, wardrobe, and talent. Basecamp was Jabal Rum Camp, where the Bubble accommodation doubled as the interior set for the journal scenes.


04
Day one
Crew call 7:45 a.m. for a 9 a.m. shoot. We started in Qaa El Shakareyya, the open clay flats: Mike lost and screaming, Maya joining him, the ink scene on the dune. Lunch at 1 p.m., then back to camp for the journal interior in the Bubble and a balcony exterior. Beauty shots at the colored sand around 6 p.m. Running dinner at 7:30, then night work: Mike walking near the rocks, the bonfire scene with both performers, Maya running. Estimated wrap was 1 a.m. Day temperature peaked at 33°C.



05
Day two
Vehicle interiors and tighter coverage. We turned the Pajero into a small enclosed set: monitor wedged behind the front seat, follow focus operator on the floor, gaffer on a ground bounce outside the windshield. Most of the second day was shot inside or directly adjacent to a vehicle. We closed the day with the wrap shot at dusk, both SUVs framed against the range.


06
Logistics and post
Preproduction ran fifteen days. Production was the two days in Wadi Rum. Postproduction took ten days at OutThink Studio, including the 35mm film grade the treatment called for. Casting through Booked Management with Maya Al Suboh as the second performer. Local fixer Jacir Al Hwietat handled access permits and routing. The Bubble accommodation served double duty as the interior set so we never broke for runs to base camp.







