Frequently asked
Questions.
Everything we get asked on the brief call, written out so the answers can be linked instead of repeated. Sections cover the studio, what we make, how we work, and the practical bits.
About
What is Mafak Media?
Mafak Media is a content production studio based in Amman, Jordan. The studio produces brand films, TVCs, photography, postproduction, and social campaigns for regional and international clients. Mafak was founded in 2019 and is owned and operated by a small bench of producers, directors, photographers, and designers.
Where is Mafak Media located?
Mafak Media is based at 7th Circle, Amman, Jordan. The studio also operates a set and prop factory in Al Qastal that supports production design, set construction, and prop fabrication for the studio's own shoots and external producers.
Who runs Mafak Media?
Mafak Media is run by Mohammad Tubaishat (Group CEO), Rakan Khraisat (Managing Partner), and a small leadership team including Saif Hourani (Head of Production), Khaled Hirzallah (Head of Photography), and Abdulrahman Kilani (Design Lead). The full team is on the studio page.
When was Mafak Media founded?
Mafak Media was founded in 2019 in Amman, Jordan.
Services
What does Mafak Media do?
Mafak Media works across five practices: brand films and TVCs, photography (editorial, food, hospitality, fashion, product), postproduction (edit, color grade, sound design, mix), social campaigns and retainer content, and brand work (identity, voice, editorial systems). The studio takes on briefs end to end, from creative direction through delivery.
Does Mafak Media work on TV commercials?
Yes. Mafak Media produces TV commercials for regional and international brands, including broadcast-ready TVCs for clients like Reflect and MAHA Dairy. The studio handles concept, treatment, crew, kit, shoot, and postproduction in house.
Does Mafak Media offer photography services?
Yes. Mafak Media offers editorial, food, hospitality, fashion, and product photography. Recent work includes social media libraries for Ted Baker, BOSS, the Ritz Carlton Amman, Amman Rotana (Rodeo Grill and Gusto), and Daoud Tycoons (PURSUIT campaign).
Does Mafak Media work on retainer?
Yes. Mafak Media works on retainer with several hospitality and brand-side clients. The retainer model commits the studio to a recurring volume of work at a fixed monthly fee, which suits brands publishing on a steady cadence. Retainer shapes the studio offers include social media libraries, campaign rollouts, and hybrid arrangements.
Process
How does Mafak Media handle a new project?
Mafak Media runs every project through five phases. Brief (a sit-down call and written brief), treatment (an angle, shot logic, schedule, and cost line by line), production (crew, kit, location, talent), post (offline edit, online conform, color grade, sound design, mix), and delivery (master file plus web and social cuts). The treatment becomes the contract once both sides sign it.
How long does a brand film take from brief to delivery?
A standard brand film takes six to ten weeks from signed treatment to final delivery. Pre-production is typically two to four weeks, the shoot is one to three days, and post is three to six weeks depending on revision rounds and grade complexity. Faster turnarounds are possible for smaller scopes, longer timelines apply to multi-location or multi-cut campaigns.
What does a treatment look like?
A Mafak treatment is a single document covering the angle, tone references, shot logic, production plan, schedule, and a line-by-line cost. Treatments are written to be read in under fifteen minutes. Once both sides sign, the treatment becomes the contract. There is no separate scope of work document.
Working with us
How does Mafak Media price work?
Mafak Media prices every project against the signed treatment, with the cost broken down line by line. The studio asks for an honest budget range during the brief call so it can tell you whether the scope fits the number before treatment work begins. Pricing varies widely by scope, format, and crew, and the studio publishes ranges only inside the treatment, not publicly.
How do I send Mafak Media a brief?
Email hello@mafakmedia.com or use the contact form on the website. Briefs should answer five questions: what the work is for, who the work is for, the real budget, the real deadline, and the person who can say yes on the client side. A good brief is short and specific.
Does Mafak Media work outside Jordan?
Yes. Mafak Media produces work across the GCC region (UAE, KSA, Qatar) and has shipped projects for international clients. The studio is based in Amman but routinely travels for production. The crew, kit, and post infrastructure are designed to ship regional and international jobs without compromise.
Can Mafak Media take on small projects?
Yes, within reason. The studio takes on briefs that fit its model, which is a small bench delivering considered work. A small project that benefits from that model is a good fit. A small project that needs a high-volume content factory is not. The brief call surfaces the fit quickly.
Location
Where is the Mafak Media studio?
The Mafak Media studio is at 7th Circle, Amman, Jordan. The set and prop factory is in Al Qastal, on the outskirts of Amman.
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